Super bowl won’t make you feel super, even if your team wins

With last year’s Super Bowl drawing in over 114 million viewers, you’d assume that much of the audience tuned in not just for the commercials, but for the enjoyment of the game. You’d be wrong, say communication researchers Drew Margolin, and Wang Liao, who have created a unique way to watch the emotional dynamics of the game in real-time during this year’s Super Bowl.

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