College branding makes beer more salient to underage students

In recent years, major beer companies have tried to capitalize on the salience of students’ university affiliations, unveiling marketing campaigns and products — such as “fan cans,” store displays, and billboard ads — that pair beer with university colors, mascots, and logos. Research published in the January 2018 issue of Psychological Science, a journal of the Association for Psychological Science, shows that such campaigns may enhance the motivational significance of marketed beer brands, especially for students who identify strongly with their university. The researchers conclude that this effect could potentially increase underage students’ alcohol consumption.

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Heart health at risk for Latinas over worries about deportation

A recent study conducted by researchers at UC San Francisco and UC Berkeley’s Center for Environmental Research and Children’s Health (CERCH) found that worry about deportations was associated with multiple cardiovascular health risk factors in Latinas from California’s Salinas Valley, an area with a large immigrant community. The study was published in the journal, Annals of Behavioral Medicine, on January 9.

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Food cues undermine healthy eating choices

Obesity has become a major health issue due to the current ‘obesogenic’ environment in which unhealthy food is both easy and cheap to purchase. As a result, many (government) organisations encourage healthy eating habits among the general public by providing information on healthy diets. Nevertheless, when people encounter stimuli that they have learned to associate with certain snacks, they tend to choose those products, even when they know these are unhealthy. This is the finding of research carried out by psychologists Aukje Verhoeven, Poppy Watson and Sanne de Wit from the University of Amsterdam (UvA).

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